Sales and marketing are like the wheels of a company that drives it towards progress. And the key to the success of sales and marketing is communication. With advancements in technology, communication is taking new shapes and ways to convey and connect to the right audience.

Face-to-face communication is the most preferred mode of official communication, of course, with telephonic conversation following the earlier.

However, there are many obligations related to face-to-face communication that a company has to endure in the process of sales and marketing. These obligations can directly impact the overall profit share that a company can earn.

Loss of time in traveling

Face-to-face communication shortens the number of prospects a salesperson can reach in a day. Thus, limiting the profit-making opportunities because of traffic, distance, weather, etc.

Increased costs of customer acquisition

The costs of traveling have to be borne by the company, thus adding up the cost of customer acquisition and subtracting the profits. This goes against the standard business wisdom and can make a big difference in fortune in the long term.

Hard to manage

Effectively managing an on-field sales team is an effortful task vulnerable to human errors. Without proper software to monitor the sales team, it is bound to leak profits. Approvals of reimbursements of travel costs can be a costly affair to a company without having the actual distance traveled by the sales folks.

Disappointed customers

The potential customers don't care how busy your sales team is. They want to be addressed quickly, else, they will move to your competitors. Thus, with the emphasis on face-to-face communication, a lesser number of prospects can be satisfied, leaving the rest disappointed.

With all these disadvantages, the impact of face-to-face communication over other modes won't seem worth it. The good news is that with modern technologies, video conferencing is replacing face-to-face communication leaving no room for communication breaches. The difference between face-to-face communication and video conferencing is quickly fading out.

By investing in a good-quality video conferencing software, you will not only seal these leaks but also unlock a set of whole new opportunities that were earlier seemed out of reach. So, let's give you some tips on how video conferencing can help in sales and marketing?

Conduct webinars

A typical seminar can considerably reduce the treasury of any company, not to mention the time and energy drenched in organizing it. And most companies can't even afford it. Thus, webinars through video conferencing is an ideal alternative to seminars.

Video conferencing makes it so easy and affordable that you can conduct it more often, reach a worldwide audience, and gain more leads.

Monitor the performance of the salesperson

Nowadays, video conferencing technology is also integrated with AI to monitor the interest level of the person on the other side. This insight can be used by a salesperson to evaluate his pitch and make changes accordingly.

Demonstrate the product or service virtually

In face-to-face communication between the sales representative and a potential customer, the product needs to be carried. It takes up energy and increases the chance of getting the product damaged. With high-quality video, a product can be demonstrated just as effectively as a physical demonstration.

Gathering all the decision-makers under a roof for a physical product demonstration seems to be challenging for various reasons. But with video conferencing, everyone can connect from their respective places. Even if someone misses the demo, the recorded session can be shared with the person that saves a lot of time and effort.

When it comes to demonstrating a service, many video conferencing software has the feature of screen share that lets the salesperson easily share his screen with the other end(s).

Audience Engagements

It is always wise to check the attendee's engagement in a webinar or the prospects after the pitch. It helps you to know your target audience better and make smart decisions. Thus, video conferencing software is laced with the ability to take polls and quizzes and store them securely for future reference.

Easily generate reports for improvisation

Persisting to do stuff that doesn't produce the required results can be devastating. Thus, developing timely reports to see what's working and what's not can save you from unnecessary efforts and wastage of time. With video conferencing, you can generate reports and analysis and detect trends effortlessly.

We can't emphasize more how much this new technology brings to your sales department. Though, we can surely provide you a solution, DialTM that is webbed with unique features keeping in mind the requirements of any sales and marketing department. It is affordable and relevant to the current market needs.

• Noise and Echo Cancellation
• Reports
• Analytics and Trends
• Screen share
• Encrypted Communication
• Polls and quizzes
• Recording
• Attendance Management
• Video and Audio Preferences at Low Internet Bandwidth

DialTM is capable of accommodating more than three hundred participants in a Webinar and four thousand on a Live Streaming event. DialTM is an efficient conferencing solution for all types of virtual sales and marketing activities.

Talk to us for more information.